Hard Rock Atlantic City was a proposed $460-million resort in Atlantic City, New Jersey. The location of the planned casino was at the Boardwalk and Albany Avenue, near the eastern terminus of U.S. Route 322 and U.S. Route 40, known locally as the Black Horse Pike.
New regulations which require new casino hotel construction to have a minimum of 200 rooms, instead of 500, advanced the project. The resort was to initially open as a boutique hotel and casino with 200 guest rooms and only 54,000 square feet (5,000Â m2) of casino space. When the second phase was completed, the resort would have included 100,000 square feet (9,300Â m2) of gaming space and 850 hotel rooms. Other features would include a beachfront Hard Rock Cafe, other upscale restaurants, bars, a rock-and-roll museum, a spa and beach cabanas.
The casino was to start construction by July 15, 2012, as announced by Hard Rock International CEO Jim Allen in November 2011. But in March 2012 Hard Rock asked New Jersey casino regulators for another six-month extension to obtain environmental permits which will push construction to begin September 2012 instead of July 2012. The extension was granted by the Casino Control Commission, with construction to commence in the fall of 2012. Hard Rock dropped the project in September 2012 due to market conditions, including poor results at the newly opened Revel Atlantic City.
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